Brand Strategy + Creative Design

Rooted in Purpose. Built to Connect.

Thoughtful branding and visual communications that bring clarity to your message, strengthen your identity, and help businesses and mission-driven organizations connect with the people who matter most.

ABOUT LOFT 2142

Loft 2142 is the creative studio I founded to partner with purpose-driven organizations ready to elevate their brand. From brand identity and marketing communications to digital experiences and creative strategy, I help clients communicate with confidence, build trust, and create meaningful connections through thoughtful design.

FEATURED WORK

Catholic Charities

COMMUNITY BRANDING + CREATIVE

Developed a visual identity concept for Catholic Charities’ Legal Immigration Services, using the butterfly as a symbol of migration, renewal, and hope. The concept has been used in department materials and helped spark conversations about creating a cohesive visual approach across other departments.

Scope: Event Branding + Print + Environmental Design + Apparel

Easterseals Bay Area

BRAND EXPERIENCE + ROLLOUT

Led the Bay Area rollout of Easterseals’ national rebrand, translating the new identity into cohesive environmental, print, and branded experiences. Developed an environmental brand guide to support consistent implementation while thoughtfully incorporating sensory considerations into spaces serving children on the autism spectrum. The Bay Area launch was recognized by national headquarters as one of the strongest implementations across its affiliates.

Scope: Brand Strategy • Sensory-Informed Design • Content • Regional Implementation

 
BRAND IDENTITY + REBRAND

Progress Investment

As Senior In-House Graphic Designer, I helped strengthen and evolve Progress’s brand over seven years, serving as a consistent creative lead through multiple design team transitions. I maintained brand integrity across print and digital communications while partnering with executives, managers, and vendors to ensure the brand consistently reflected Progress’s commitment to trust, inclusion, and innovation.

Scope: Brand Strategy • Visual Identity • Brand Stewardship • Event Branding

VIEW PORTFOLIO

DESIGN SERVICES

Brand + Identity Design

Craft cohesive brand systems that define how your business looks, feels, and speaks.

  • Logo design, visual identity systems

  • Typography, color palettes,
    graphic elements

  • Brand guidelines, Style kits

  • Rebranding, brand refreshes

Print + Marketing Collateral

Design physical and digital assets that carry your message into the world — with style and clarity.

  • Business cards, brochures, flyers

  • Packaging, menu design

  • Posters, signage, displays

Digital Design

Help your brand show up strong online with clean, engaging digital design.

  • Social media templates, ad creative

  • Presentation decks, pitch materials

  • Website mockups, digital banners

  • Email campaign graphics

Mobile Wrap Designs

Turn vehicles into moving billboards that capture attention and reflect your brand’s personality — whether you're rolling through downtown or parked at a community event.

  • Custom food truck wrap design

  • Van and trailer branding

  • Coordination-ready files for installers

  • Branded window decals and side panel graphics

Events + Environmental Design

Bring brands to life in real spaces through thoughtful, immersive visuals.

  • Event branding, signage, décor

  • Invitations, event collateral

  • Wayfinding systems

  • Branded merchandise, experiences

Creative Strategy + Collaboration

For clients seeking more than design — we offer strategic thinking and hands-on creative leadership.

  • Art direction, campaign ideation

  • Visual storytelling, content strategy

  • Cross-functional team collaboration

  • Project management from concept to completion